Industry Project - Part 2 Submission

After carrying out market & user research, visualising its business model canvas, creating a user persona & user journey map, deciding features for an MVP, creating sketches, wireframes & a prototype in Phase (IP-1) 1, I gained a better understanding of the food-tech industry, potential features, user interface & user experience for our product which is a food delivery app & we named it Zomgy.

Progressing through the course, I continued to learn more concepts of product management such as Product Analytics and Engagement, Agile Product Development and Planning, and Go-To-Market strategy.

Using these skills, we identified the following

- Identify key metrics for the product

To build an analytics dashboard that will track all the relevant metrics across the lifecycle of the product

To build the wireframe for the analytics dashboard, which will help monitor all these relevant metrics. This dashboard will help you to visually track, analyse and display key metrics and data points to monitor the growth of the product.

- Identify product growth strategies to drive engagement and monetization

List down the major acquisition channels that you will leverage to acquire customers for the product

Explain what will be the activation event (when the user performs the core action) for the product?

Explain at least 2 different retention & engagement strategies

Mention at least 2 referral strategies that you will use to turn your current users into promoters such that they help in getting new users

To briefly explain at least 2 strategies that you can use to drive higher revenue for the product

- Created a Product Roadmap

- Created the Product Backlog and Sprint Backlog

- Created an exhaustive PRD for the product

Added the User Stories in detail linking them with their related Epics.

Product Wireframes & Prototypes

Success Metrics for the MVP

Release Timelines

- Create a detailed GTM strategy for your product